SharePoint has moved from “file portal” to the content and AI backbone of the Microsoft 365 ecosystem that increasingly underpins customer experience. Celebrating 25 years in service, here is a CX focused story of what it is and how it…
McDonald’s CEO Chris Kempczinski’s viral Big Arch burger taste test video from early February 2026 has ignited a firestorm of mockery across social media platforms. The clip, showing a tiny hesitant nibble and corporate phrasing like “I love this product,”…
Apple has launched the MacBook Neo, a $599 USD/ $799 CAD budget laptop marking the first “neo” branding in its MacBook line, designed to feel fun, friendly, and fresh. This move targets iPhone users upgrading to laptops, blending premium design…
Heated Rivalry is emerging as one of the clearest examples of how a single story can reshape what customers expect from brands and experiences. It is a queer hockey romance set in one of sport’s most traditionally macho spaces, evolving…
Walmart is quietly but decisively repositioning itself from a traditional big-box retailer into a tech-powered growth engine where customer experience is the primary lever for revenue, margin, and shareholder returns. This shift is now clearly visible in its Q4 FY26 numbers and…
Post Super Bowl strategy is where brands turn fleeting attention into lasting customer value, or watch 8 million dollar moments fade without a trace. After Super Bowl LX’s most talked about ads, the real competition now moves from the broadcast…
Super Bowl 60 will be one of the biggest global customer experience stages of the year, blending live sport, streaming, commerce, culture and community into a single high stakes experience for fans and brands. For CX leaders, it is no…
The Transformidy Great Experience Award for January 2026 recognizes Shopify for its transformational approach to post-purchase customer experience through its Smart Fulfillment Network initiative, launched in 2025. This new model redefines what last-mile and post-purchase engagement can mean for both merchants and consumers, setting a…
Southwest Airlines introduced assigned seating on all flights beginning with departures on January 27, 2026, ending its decades long open boarding approach where customers chose any open seat once on board. Customers can now select seats during booking through new…
Starbucks Canada is preparing to relaunch Starbucks Rewards as a three tier program that is designed to deliver more value, more personalization and more reasons to stay in the app every day. For brands watching loyalty dynamics in Canadian retail…
Airports stand at a pivotal moment where passenger expectations demand more than efficient processing; they crave meaningful human experiences. The ACI webinar “From Passenger Expectations to Airport Priorities” captures this shift through expert insights on innovation for 2026.
BMO’s Blue Rewards marks a pivotal reset of the AIR MILES era in Canada, reframing coalition loyalty for a market that is both saturated and more selective than ever about which programs earn a place in daily life. For CX…
