Category: Insight

World-renowned luxury luggage brand, RIMOWA, is celebrating its 125th anniversary with a global exhibition, new collaborations, and an even better customer experience. Retail Mashup takes a memory walk to the iconic brand’s rich history, its contribution to brand design, its customer experience excellence, and its future through enriched connections. Table of Contents Introduction – RIMOWA’s…Continue readingRIMOWA Celebrates An Amazing 125th Anniversary

Thom Browne and Samsung are partnering up again for the third time with a new collection based on the current Samsung Galaxy Z Fold5 and Watch series. This partnership works because they equally engage their audiences. Table of Contents TranscriptIntroductionCase Study – Thom Browne and Samsung PartnershipWhy Is This A Good Partnership?When Partnerships Are One-sided…The…Continue readingThom Browne & Samsung Best Of 2023

Taylor Swift is bringing her “Eras Tour” concert film to movie theaters on October 13, 2023. This event could form the blueprint for how concerts, music, and retail can form a mutually beneficial alliance in the future. Table of Contents Introduction – Taylor Swift’s Eras Tour Concert FilmWhat is Taylor Swift’s Eras Tour Concert Film?Changing…Continue readingHow Taylor Swift’s Eras Tour Film Expands Retail

After nearly 10 years of operations as IKEA’s design research lab, Space10 is closing its doors. Table of Contents Introduction – Space10What is Space10?InnovationCustomer ExperienceDeAnn’s Take On Space10’s ClosureFinal Words From The Lab Introduction – Space10 What is Space10? Space10 was an independent design research lab founded by IKEA in 2015. The lab was located…Continue readingDesign Research Lab Space10 Closes Shop

Consumers will have a new way to manage their recipes with a new service named Samsung Food. It is a mobile application that focuses on personalized food experiences. Table of Contents Introduction – Samsung FoodHistory Of The ApplicationWhat Is Samsung Food?Pros And ConsFuture of Samsung FoodCustomer Experience Introduction – Samsung Food Samsung Food is a…Continue readingSamsung Food Adds Great New Dimension

 Brands and retailers should work together to create a positive customer experience by displaying products in a visually appealing way. Case in point – Simple Human’s $129 soap dispensers grouped with cheaper options may not work out for both brands. Table of Contents IntroductionTranscriptWelcome Case Study: Simple Human And Its Soap Dispensers $6 Versus $129…Continue readingSimple Human Deserves Better Displays

Starbucks is celebrating the 20th anniversary of the Pumpkin Spice Latte (PSL) by bringing it back to select North American locations starting on August 24, 2023. Table of Contents Introduction – Pumpkin Spice Latte20th Year CelebrationCultural PhenomenonCustomer Experience and RevenueVenn Diagram and Pumpkin Spice Latte Introduction – Pumpkin Spice Latte What is Pumpkin Spice Latte?A…Continue readingCelebrating Best 20 Years Of Pumpkin Spice Latte

 Broken coolers are unavoidable at grocery stores. However, having unmarked broken spaces could lead to customer perception issues regarding quality and operations. This article focuses on what happens when customers see broken coolers on a prolonged basis and how simple cardboard could be enough to alleviate concerns. Table of Contents Introduction TranscriptWelcomeBroken SpacesA Simple CardboardHead…Continue readingGreat Idea – Placing Cardboards In Broken Spaces

What happens when your friends ask you to go out but you want to stay in? La-Z-Boy introduces an artificial intelligence (AI) assist way to move the guilt of declining your friends. Table of Contents Introduction – La-Z-Boy La-Z-Boy DeclinerArtificial Intelligence In Marketing Introduction – La-Z-Boy Snapshot – La-Z-Boy Inc.Also known as: La-Z-BoyFounded: 1927 (96…Continue readingLa-Z-Boy Decliner, Perfect AI Marketing

Many brands do not invest in customer experience after the initial sale as they believe their customers will return after onboarding is complete. Is this still the case today? What are the merits of building out a thorough customer experience journey so that brands can maximize revenue generation? Table of Contents Introduction – Customer ExperienceTranscriptWelcomeCustomer…Continue readingSupercharge Customer Experience, Improve Revenue