Activated Insights, a leading provider of training, recruitment, retention, experience management, and recognition tools for long-term and post-acute care (LTPAC) organizations, has been selected as the winner of the Transformidy’s Great Experience Award for January 2025. The company’s innovative approach to recognizing excellence in senior care through has set a new standard for the industry, positively impacting both care providers and seniors across the United States.
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More on Activated Insights
Activated Insights was founded in 2017 and is headquartered in Rexburg, Idaho, with additional offices in Tampa, Florida and Salt Lake City, Utah.
The company enables LTPAC providers to optimize interactions with employees and clients through comprehensive capabilities in:
- Recruitment
- Training
- Retention
- Experience management
Their mission is to support LTPAC providers with mission-critical applications to improve outcomes for all stakeholders in the care continuum through webinars, consulting, and training.
Activated Insights Customer Experience Awards™
Activated Insights’ Customer Experience Award™ program stands out for its comprehensive and data-driven approach to evaluating and improving senior care services. The award recognizes agencies that consistently rank within the top 15% of care providers nationwide, based on a variety of metrics including employee feedback, client satisfaction, and overall care quality.
What sets this program apart is its rigorous evaluation process, which involves in-depth feedback from residents, patients, and their families through monthly telephone interviews. These interviews include open-ended questions and ratings across multiple categories, providing a holistic view of the care experience.
The award categories are tailored to different types of healthcare facilities, ensuring that each sector’s unique challenges and opportunities are addressed.
Skilled Nursing Facility Awards
For skilled nursing facilities, the awards focus on crucial aspects of patient care and comfort, including:
- Overall Satisfaction
- Nursing Care
- Dining Service and Food Quality
- Cleanliness
- Individual Needs
- Communication
- Treatment/Dignity
- Professional Therapy Services
- Overall Safety
These categories encourage facilities to maintain high standards across all aspects of patient care, from medical services to daily living experiences.
Assisted/Independent Living Community Awards
The awards for assisted and independent living communities emphasize:
- Personal Care
- Dining Experience
- Cleanliness
- Communication
- Activities
- Move-in Process
- Security and Safety
By recognizing excellence in these areas, Activated Insights motivates communities to create environments that promote both independence and quality of life for residents.
Home Health and Hospice Agency Awards
For home health and hospice agencies, the awards focus on:
- Care of Patients
- Communication
- Staff Knowledge and Accessibility
- Promptness of Visits
- Pain/Symptom Management
- Family Needs
These categories push agencies to provide compassionate, responsive, and comprehensive care in patients’ homes.
“At Activated Insights, our mission is to help care providers enhance their services by leveraging data and feedback to drive positive change,” says Bud Meadows, Chief Executive Officer of Activated Insights. “We’re proud to celebrate those providers who are leading the way in exceptional service and employee engagement. The Customer Experience Award recognizes organizations that go above and beyond to ensure that both residents and their families receive the best possible care and are truly setting the bar for quality care in the industry.”
Impact on Healthcare CX
The impact of Activated Insights’ program extends far beyond mere recognition. By providing detailed feedback to care providers, the company enables organizations to refine their services continually, ensuring they meet the highest standards of care. This approach has led to tangible improvements in service quality across the industry, directly benefiting seniors and their families.
Fostering a Culture of Excellence
The Customer Experience Award™ program has successfully created a culture of excellence within the long-term and post-acute care sector. By highlighting top performers, Activated Insights has established a benchmark for quality care, encouraging other providers to elevate their standards and practices4.This ripple effect has led to widespread improvements across the industry, with more organizations investing in staff training, technology, and patient-centered care models. The result is a higher overall standard of care for seniors across the country, contributing to better health outcomes and improved quality of life for this vulnerable population.
Quantifiable Impact on Community and Revenue
The impact of Activated Insights’ program extends beyond individual care providers to benefit the broader community. By improving the quality of senior care, the program has helped reduce the burden on families and local healthcare systems. This has led to decreased hospital readmission rates and improved overall health outcomes for seniors.
From a revenue perspective, care providers recognized by the Customer Experience Award™ have reported significant benefits. The award serves as a powerful marketing tool, attracting more clients and increasing occupancy rates. Additionally, the improved care quality has led to higher customer satisfaction and retention rates, directly impacting the bottom line of these organizations.
Innovation in Data Collection and Analysis
Activated Insights’ approach to data collection and analysis represents a significant innovation in the field of customer experience measurement. By conducting monthly telephone interviews with open-ended questions, the company captures nuanced feedback that might be missed by traditional survey methods. This rich, qualitative data is then combined with quantitative metrics to provide a comprehensive view of the care experience.

The company’s use of this data to drive continuous improvement sets it apart from traditional award programs. Rather than simply recognizing past achievements, Activated Insights’ program actively contributes to ongoing enhancements in care quality, creating a virtuous cycle of improvement across the industry4.
Looking Ahead: The Future of Senior Care
As we move further into 2025, the impact of Activated Insights’ Customer Experience Award™ program is expected to grow. The company’s data-driven approach aligns perfectly with the increasing focus on personalization and quality in healthcare. By continuing to refine its methodology and expand its reach, Activated Insights is poised to play a crucial role in shaping the future of senior care which make it a worthy winner of the Transformidy’s Great Experience Award for January 2025.

Key Takeaways
Activated Insights’ award program drives CX improvements in healthcare by:
- Setting Benchmarks: The awards establish clear standards for excellence, encouraging providers to aim higher in their service quality.
- Continuous Feedback: Monthly telephone interviews with open-ended questions allow for nuanced feedback, helping providers refine their services continuously.
- Data-Driven Improvements: The comprehensive scoring system across multiple categories provides actionable insights for providers to enhance specific aspects of their care.
- Recognition of Excellence: By highlighting top performers, the awards create a culture of excellence in the industry, motivating others to improve their standards.
- Patient-Centered Focus: The award categories are designed to address all aspects of the patient experience, from medical care to emotional well-being and dignity.
- Industry-Wide Impact: As more providers strive to meet the award criteria, the overall quality of care in the industry improves, benefiting patients across the board.
- Transparency and Trust: The awards provide a reliable measure of quality for patients and families, helping them make informed decisions about care providers.
Great Experience AwardTM
Transformidy’s Great Experience AwardTM is presented monthly and showcases excellence in experience strategy design or execution. Companies are welcomed to submit entrants with support like demos, pictures, videos, press release or description (no bigger than 5Mb in size), for this monthly award with experience ideas, innovations, or initiatives curated for customers, employees, or stakeholders.
Transformidy will evaluate all entrants and will make the final decision on the winner based on factors including but not limited to how the experience(s) transform or improve the way the company engages, acquires, supports, or maintains its customers, employees, or stakeholders. The experience(s) for consideration can be physical, online, or virtual.
How Can Transformidy Help?
Transformidy is available to assist in helping you understand trust and assess how your company’s experience strategy’s effectiveness in generating engagement, satisfaction, and business growth.
Contact us or set up a 30 minute complimentary consultation for more information on our services, insights, or showcases. We look forward to hearing from you.