Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, training, and failure adaptation. You can find this podcast episode on Spotify, Apple Podcasts, iHeartMedia, Google Podcasts, Amazon Music, and Anchor. Table of Content IntroductionTranscriptSection 1…Continue readingBrand Identity For The Better Part 2
This podcast episode focuses on brand identity and the association with different influences and social media platforms can alter public perception for the worse. Table of Content IntroductionTranscriptOpening – TwitterBrand IdentityBrand Reputation Through ChangesBrand Identity Implications With InfluencersAdidasBalenciagaLululemon and InclusivenessFinal Words Introduction Earlier, Larry Leung published an Insight piece about the implications of Twitter changes…Continue readingFighting for Brand Identity Is Never Easy Part 1
Made up of the verb transform (to change process or condition) and the suffix idy (to design/define), Transformidy is a consulting and media agency that assists companies in improving and imagining their customer experiences and processes through a new design thinking framework that focuses on these attributes:
Authenticity, Trust, Quality, Engagement & ConvenienceContinue readingTransform Customer Experience Today
