Barbie, The Movie has raced to more than US$500 million domestically and more than US$1 billion internationally since its release three weeks ago. Weird Barbie played by Kate McKinnon has been a standout in the movie and there is a heightened demand for this doll in the marketplace. What’s next for Mattel? Table of Contents…Continue readingWeird Barbie Supply Chain Problem
Freshii is reverting to live cashiers after a bout with live virtual cashiers did not go as planned. What happened in the implementation and can kiosks be part of the brand’s customer experience journey in the future? Table of Contents Introduction – FreshiiTranscriptWelcome Virtual Cashiers at FreshiiDiscussion Virtual Bank TellerComfort and HabitsApplying Technology To Improve…Continue readingFreshii And Kiosks Could Be A Great Combo, If…
ThermoWorks is a well-known temperature tool company that features professional-grade products for home and work use with an online storefront. When it comes to customer experience, there is not much that differentiates from other companies offering similar products. DeAnn Campbell explores how ThermoWorks created a powerful new connection with one small gesture. Table of Contents…Continue readingThermoWorks Builds Powerful Connections
The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with case studies and antidotes. Table of Contents IntroductionTranscriptIntroduction – BOPIS, ReduxWhat Is BOPIS?Physical Versus Online…Continue readingBOPIS – Retailers Can Do Better With Part 2
Kroger converted one of its supermarkets into a self-checkout solution. The shift using this technology has been swift but without its flaws. DeAnn Campbell explores whether the short-term efficiency gains but long-term customer experience pains from this technology will impact revenue moving forward. Table of Contents Introduction – Self-CheckoutStore Versus CustomerGreat Tool But Customer Experience…Continue readingWill Self-Checkout Drive Revenue Improvement?
Ace Hardware is a well-known American hardware store with a rich history in neighborhoods. Providing consumers with the right set of tools and home goods is a big strength of the brand. Did you know they also sell toys? Table of Contents Introduction – Ace HardwareTranscriptWelcomeOver A Weekend Walk – A Discovery About ACE HardwareToys…Continue readingAce Hardware Creates Better Experience With Toys
Microsoft’s Calibri font has been the default for the technology company for 15 years. Over the past two years, the company embarked on a journey to find its replacement. This journey is full of customer experience design antidotes and provides a glimpse of how the new font, Aptos, could shape brands in the years to…Continue readingMicrosoft Aptos, Good Or Bad For Retailers?
Table of Contents Introduction – Concert and MerchandiseTranscriptWelcome Album, Concert and Retail CrossoverThe DiscussionThe Taylor Swift EffectConcert Experience Crossover The Rolling Stones in Toronto – Sometimes it’s better to be a surpriseJust Maybe Introduction – Concert and Merchandise Concerts and merchandise go hand in hand. Beyoncé’s current concert tour supporting her number one album, Act One:…Continue readingConcerts Power Retail Experience For The Better
Barbie, the movie, opens in North America and worldwide on July 21, 2023. Over the past 30 days, the movie’s box office expectation has increased from US$80 million to US$120 million based on great reviews, marketing spots, and retail tie-ins. Just like another family and adult-friendly summer movie, Barbie will power Q2 sales in the…Continue readingBarbie The Movie Launches Great Retail Sales
Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations. You can find this podcast episode and others on these major podcast platforms: Apple PodcastsSpotifyiHeartMediaAmazon MusicGoogle Podcasts Anchor Table of Contents…Continue readingBranded Content Creates Better Relationships